When it was time for a refresh of the Louis Vuitton digital platform, I was thrilled to be asked to come to Paris to assist this iconic luxury brand re-imagine how to engage their customers online. The end result is a site that first caters to their brand enthusiast's love of fashion and couture by offering runway/défilé shows each season as well as a variety of news and fresh content in order to ultimately drive e-Commerce sales.
This is an international site with localizations for 20 difference countries and multiple languages. The project relies upon the latest in web technologies and is responsive across all breakpoints from large desktop to mobile screen.
Working in partnership with a leading French agency, I lead UX owning all Experience Design for the project, collaborating with more junior level agency UX staff and reporting to additional stakeholders including a Director of UX and team members from creative, strategy, accounts, etc.