Louis Vuitton

 
 

Overview

When it was time for a refresh of the Louis Vuitton digital platform, I was thrilled to be asked to come to Paris to assist this iconic luxury brand re-imagine how to engage their customers online. The end result is a site that first caters to their brand enthusiast's love of fashion and couture by offering runway/défilé shows each season as well as a variety of news and fresh content in order to ultimately drive e-Commerce sales.

This is an international site with localizations for 20 difference countries and multiple languages. The project relies upon the latest in web technologies and is responsive across all breakpoints from large desktop to mobile screen.

Role

Working in partnership with a leading French agency, I lead UX owning all Experience Design for the project, collaborating with more junior level agency UX staff and reporting to additional stakeholders including a Director of UX and team members from creative, strategy, accounts, etc.

 
 

Audi

 
 

Overview

When Audi brought to market their dynamic hybrid vehicle the eTron®, I was fortunate to be able to assist with the online launch by designing the UX for their site as well as a proprietary in-dealership application.

My approach was to focus on the user by making use of a rich parallax design that was divided into key messaging points for the vehicle including performance, charging, and the environmental benefits. The site relied on videos and animations through the experience to support our goal of creating an immersive, interactive experience.

Role

Working with an engineering-driven team at a large agency leading UX, I was responsible for all Experience Design for the project. I closely collaborated with the creative team reporting to additional stakeholders including a Director of UX, Director of Strategy, accounts team, etc.

 
 

Intel®

 
 

Overview

I helped Intel® consider how to best connect with consumers as a brand that they interact with directly. The challenge for Intel® is that many PC buyers don't consider the chipmaker when selecting a computer, instead thinking of PC manufacturers such as Lenovo or Dell. To increase brand consideration, I designed a variety of digital experiences for the in-store experience including touch screen displays, mobile apps, a large international digital campaign and physical displays.

The fun part of the project was going into different retail environments and conducting guerrilla-style interviews of shoppers and sales people. The former gave me some perspective on what shoppers think of when considering the purchase of a product with Intel® inside and the latter taught me what is needed from the sales person's P.O..V to make their sale come to fruition.

Role

I lead UX, tasked with innovating and providing thought leadership within the constraints of a global campaign. This work occurred at a large digital agency in San Francisco and I was part of larger team with a large number of stakeholders. It was my job to closely coordinate with all of the various team members and my direct supervisor while also being the primary UX lead and representative.

 
 

Toyota

 
 

Overview

When Toyota and their US dealers were considering how to best reach out to their customers, I stepped in offering my UX services. The end result after a variety of in-field, ethnographic user research was to design a site that spoke the consumer's language. The site offers price transparency with a novel UI to allow customers to easily visualize which car fits their budget. It also remembers their past use of the site, which curiously is very uncommon among auto sites, among other user-centric innovations. Additionally, as pictured here, I worked on a tablet app that allows customers to walk around the dealership while collecting vehicle information and chatting online with sales staff. This bridge between the analog and digital car buying experience was a key UX recommendation I made.

Role

I was the principal UX designer working with another senior UX designer and a team of creatives working to find novel solutions that help to modernize the auto industry and to bring it up to date with the latest changes it the digital world.

 
 

Visa

 
 

Overview

When Visa needed to tell their different constituents about the launch of chip cards in the US I helped out by designing a highly user-friendly site to support the roll-out. The site uses a mobile-first design that is naturally responsive to support a variety of different breakpoints. Messaging is customized to speak to the various stakeholders from consumers to merchants and banks.

Role

I lead UX, owning all Experience Design for the project. I stepped in to assist on this specific project under the aegis of a larger agency who was producing a variety of creative for Visa and needed additional UX expertise in-house. We met all project goals and the project was a success.

 
 

Motorola

 
 

Overview

When Motorola decided to redesign their B2B enterprise site, I assisted on this large global project in my role as Global Senior Manager for Motorola. As the site is localized in 26 different countries and 8 different languages I conducted global usability research across the world touching down in major cities in North American, EMEA, APAC and Latin America. The end result was a highly customized user experience that spoke to the different cultural differences for this major corporation's clientele.

One great story that I love from this project is that I learned in Brazil after detailed interviews with their local customer base that the site didn't need to be translated into Brazilian Portuguese or at least the need was substantially less than previously understood. Given the complexity, time and costs associated with this type of translation project, it goes to show just how valuable talking to end users really is.

Role

I was the lead UX practitioner, owning all Experience Design including a very detailed and involved UX research component for the project. This was a long multi-year assignment in which a large variety of projects, approximately a dozen, in addition to the one shown here were handled. Management activities were also performed including P&L, budgeting and vendor relations.

 
 

Wells Fargo

 
 

Overview

What is the User Experience of a credit card? That is the question I was asked by Wells Fargo, one of the leading banks in the US, to answer. To solve this problem I relied upon my UX research methodologies, focusing on understanding the customer journey. I created a highly original user journey document to begin and then moved into wire frames for the various digital channels: desktop, tablet, mobile and even ATM screens.

With a good understanding of financial customers' needs I was able to propose novel digital experiences across multiple channels from mobile, web, social, and even offline experiences such as the in-bank experience. Included in my work were designs for native Wells Fargo mobile apps, including one that allowed customers to project how many credit card "More" points they would have if they had started using their card earlier. This was an important tactic for the overall project goals as customers often don't use their cards and our goal was to demonstrate some of the potential benefits of doing so.

Role

Working under the aegis of a large interactive agency I lead UX, owning all Experience Design for the project. This was a fast moving project in which I was required to quickly come up to speed with a complex sales process and established funnel. 

 
 

McKesson Health Mart

 
 

Overview

McKesson is a large Fortune 500 company that provides a variety of healthcare-related products and services including white label services for independent pharmacies across the US under the Health Mart brand. I was pleased to be able to provide UX design for Health Mart including the design of a flexible Web site template that independent pharmacies can use to create their own site as well as a marketing site for McKesson. Additionally, mobile versions of each were created.

Challenges

One of the challenges for the project had to do with the large size of the organization commissioning the work. The client is ranked Fortune #5 on the list of top companies on this index. Any organization this large has lot of involved stakeholders and a pace proportionate to its size. This translated to a healthy number of revisions for my work. To succeed I worked especially hard on my communication efforts. I made sure that all stakeholders were actively updated on the status of the project and my work. Additionally, my project management skills played an essential role in my success. All told, thanks to these efforts I managed to keep the project on time and within budget.

Role

This was a direct contract from McKesson, and I was the principal UX person, owning all Experience Design for the project. My activities included collaborating with McKesson marketing staff and additional stakeholders from the client side. Additionally, there were additional vendors on the team that I needed to closely coordinate with.