I’m a User Experience (UX/UI) design leader working internationally with over 22+ years of experience (beginning in 1995) creating highly usable products and interfaces. I see my role as building bridges between humans and machines and companies/organizations following an evidence-based methodology relying on data-driven decision making. I also spend my time building bridges between different project stakeholders—business, product, engineering, QA, UA, marketing, end-users, and others. I have a broad range of skills encompassing both design management as well as creativity, strategy, visual design, and user research. I am equally comfortable with a large variety of research methodologies (qualitative and quantitative). These days I mostly perform the role of a team leader, but I also enjoy providing creative direction and doing hands-on work. For me the two go hand-in-hand. My management style is to lead by doing. Ultimately, I believe in the power of teams.
My recent focus covers the enterprise B2B side where I have lead the design of complex applications in the SaaS, PaaS, IaaS, Cyber, FinTech, Artificial Intelligence (AI), Machine Learning (ML), Big Data, Cloud, Analytics, BI and IoT domains. I also am proficient in the consumer B2C space and have worked across many sectors from tech, health, retail, e-commerce, fashion, luxury, automotive, publishing, and many others. I have worked on a wide variety of well-known brands/companies including recently Oracle, Louis Vuitton, Visa, Audi, Intel and Toyota as well as a variety of startups including ThreatStream/Anomali, Aktana and Zappos. I have designed for a large variety of devices including desktop, mobile, tablet, touchscreen kiosk, proprietary business, government systems and others. I have been named on a few interface design patents and have received a wide variety of awards over the years. I have also held senior executive roles at Oracle, Saatchi & Saatchi (a large NYC advertising agency), and a senior management role at Motorola.
Human Computer Interaction
Information Architecture (IA)
User Experience (UX)
User Interface (UI)
User Research & Testing
Both of these patents were for the design of a novel interface I created for National Geographic to help their users identify and find information in a complex environment.
Beacon Hackathon, Silver Medal
Communication Arts “Webpick of the Week”
Creativity Annual Awards
Horizon Interactive Awards
Interactive Media Award
Network Computing’s “Editor’s Choice” Award
NetworkWorld’s “Best of the Test” Award
NetworkWorld’s “Blue Ribbon” Award
Nexium Best HCP Campaign & Best TouchStone Interactive
The RX Club “Award of Excellence”
Web Marketing Association
WebAwards “Standard of Excellence”
Additional Honors & Distinctions
Elsevier/Morgan Kaufmann Publishing Advisory Board
Performed reviews/critiques of usability and user experience design manuscripts & proposals in progress. Contributed to the development of usability and user experience design theory.
Art Center, SF State University and Foothill College
Instructor, Pasadena & San Francisco, CA
President and Founder
7-11 to Present. Amsterdam, NL & San Francisco, CA USA
I am the founder of Cognigencia, an independent UX consulting firm based out of San Francisco, CA that beginning in 2016 expanded internationally opening its second office in Amsterdam, the Netherlands. Additional expected offices are in Stockholm, Copenhagen, and Milan with plans to open in each major capital in Europe and additional continents after. My vision is to create the first purely dedicated international UX consulting firm with the understanding that UX and its related specialties of Design Thinking, Service Design and Innovation Management are a distinct offering that is best served by a firm whose sole purpose is to excel at these. I believe that there is an opportunity to create a new international firm and I am in the process of realizing this opportunity.
This is a partial list—restricted due to confidentiality agreements.
10-17 to 7-18. Redwood Shores, CA, USA
I was a Senior Director at Oracle overseeing three product teams (Visual Builder Cloud Suite, Oracle Integration Cloud, and Oracle Mobile Cloud) within the Platform as a Service (Paas) and Infrastructure as a Service (IaaS) business units. I managed a team of ~ 20 people based across the USA and Europe. As a senior leader my responsibilities included leading my design organization while being responsible for executive product strategies and tactical execution, the User Experience of my products, fostering design excellence, creative directing, and growing a best-in-class creative culture. The second pillar of activities encompassed people management—team building (recruiting and hiring), skill building (education and training), and human resources (career advancement, mentoring and coaching). Along these lines I was responsible for greatly expanding our Prague, CZ office and establishing a Center of Design Excellence.
Oracle Process Cloud (PC)
Visual Builder Cloud Service (VBCS) You Tube Channel
Old Site Autonomous Visual Builder Cloud (ABCS)
Saatchi & Saatchi
VP, Director of User Experience
7-10 to 6-11, New York, NY
As a full-time staff senior executive at Saatchi & Saatchi Health, a preeminent NY advertising agency, I expanded User Experience into a core component of the firm's offering increasing its staff size and consequently billables by over 200%. Championed and advocated for the voice of the customer during all stages of the design process. Oversaw a large number of accounts (~12) designing iPad, iPhone, Web sites and other media while ensuring that best of industry User Experience practices were brought to a large number of leading Fortune 100 clientele. Built a UX department and supervised a staff of User Experience Researchers, Information Architects, and Developers, providing mentoring while ensuring that best of class creative work was consistently produced. Greatly expanded the User Experience offerings to include strategic insights, competitive analysis, usability testing and a wide variety of other UX activities. Effectively collaborated with a number of stakeholders including Account, Creative, Copy, and Development from conception to implementation finding win/win solutions along the way. Interacted directly with our clients in a number of capacities from new business pitches that I led, to department capabilities presentations, usability testing sessions and UX work presentation.
Global Interactive Marketing Web Usability Specialist
5-09 to 6-10, New York, NY
Full-time staff at Motorola overseeing the usability practice for the Broadband Mobility Solutions group, which is responsible for all of Motorola’s large number of enterprise/B2B products. Redesigned a large and complex Web site (Motorola.com) to be more user friendly, allowing our users to easily find information. This entailed redesigning search and providing a completely new information architecture. Management role included building consensus for my design solutions within a large organization, getting stakeholder buy-in, budget oversight, overseeing agency and independent contractor relationships, establishing and meeting team benchmarks and championing usability within this Fortune 100 corporation. Practical responsibilities included conducting large-scale, international usability testing (NA, EMEA, & APAC), quantitative surveying, heuristic reviews, persona development, ideation, requirements definition, creative direction, visual design, localization issues (28 countries/11 languages) and evolving the product lines to meet industry usability best practices.
User Experience/Usability Subject Matter Expert
1-06 to 4-09, New York, NY
Worked in-house as senior staff at top interactive agencies and direct to client as an UX and usability specialist on large-scale Web re/design engagements. Guided the user experience through online strategy, requirements gathering, usability testing, low-fidelity wireframe prototyping, high-fidelity interactive prototyping, functional/technical specification, and quality assurance testing. Produced strategy documents, heuristic reviews, competitive analyses, requirements matrices, user personas, annotated wire frames, use case flows, site maps, functional specifications, and user trial scripts and reports.
This is a partial list—restricted due to confidentiality agreements.
Bonnier Corp: Field & Stream
Condé Nast Publications: Glamour
Hearst Communications: Cosmopolitan
Reader’s Digest: Taste of Home
Smithsonian Institution: National Portrait Gallery
Teva Pharmaceuticals: Tev-Tropin
10-98 to 01-06. San Francisco, CA
Founded a successful design firm with no investment. Pitched, won and successfully managed complex large budget projects adhering to challenging schedules/deadlines. Completed 150+ projects in a variety of business sectors (Finance, Tech, VC, Health Care, Advertising, Media, etc.). Created award-winning UX, visual creative and code. Recruited, hired, mentored and supervised a staff of 8+ exceptional creatives and developers. Worked with the first generation of Internet startups including Zappos, Fast401K and Securant.
The Los Angeles Times
6-95 to 10-97. Los Angeles, CA
Designed the first LA Times Web site (one of the first news Web sites in the world) and “TimesLink”, an interactive version of the LA Times on the Prodigy Network that existed prior to the World Wide Web. Set the standard for the design of interactive, on-line news. Established the precedence for user-friendly Web sites. Demonstrated the commercial viability of the Web.
Intermediate & Advanced level
Adobe Creative Suite (Illustrator, InDesign, & Photoshop)
Microsoft Office (Word, Excel, Powerpoint, Visio)
Content Management Systems (CMS)